MISHRU
in colloquial Gujarati
MEANS
“A MIX”.
We
EVOLVE
that to mean a
SYNTHESIS
of
CRAFT, STREAMS
of
CULTURE,
just like the
EXPERIENCE
of the city of
HYDERABAD
Our Design Philosophy
Our Design Philosophy
We create a distinctive aesthetic and innovate with hand craftsmanship, that draws upon dreams of the natural world and memories of architecture through colour, texture, embellishment and form.
For the brand embroidery is part of our vocabulary, code and record. Conveying feeling and emotion through materials, motifs and symbols on fabric .
Embroidery As Language
We create a distinctive aesthetic and innovate with hand
craftsmanship, that draws upon dreams of the natural
world and memories of architecture through colour,
texture, embellishment and form.
For the brand embroidery is part of our vocabulary, code
and record. Conveying feeling and emotion through
materials, motifs and symbols on fabric .
Embroidery As
Language
We create a distinctive aesthetic and innovate with hand craftsmanship, that
draws upon dreams of the natural world and memories of architecture through
colour, texture, embellishment and form.
For the brand embroidery is part of our vocabulary, code and record.
Conveying feeling and emotion through materials, motifs and symbols on fabric.
What We Do
“Our mission is to accompany
clients from life’s ordinary days to
extraordinary celebrations.”
“Our vision is to be a design house
that represents a distinctive vision
of hand craftsmanship and that
reimagines Indian Wear.”
Our Ethos
Design Approach
With each stitch our techniques adapt and create depth
and texture. Filtered through the lens of colour, this
amalgamation in turn inspires silhouettes.
Lightness and function is paramount for both men and
women. Each ensemble holds an ephemeral quality, that
comes to life when laughed in, danced in and in motion.
The hand craftsmanship is artwork, holding layers of
graphic qualities, “matte finish”, “colour shifting
techniques”, appliques, stitches, knots, each item
ensemble is a canvas for experimentation.
Design Approach
With each stitch our techniques adapt and create depth and texture.
Filtered through the lens of colour, this amalgamation in turn inspires
silhouettes.
Lightness and function is paramount for both men and women. Each
ensemble holds an ephemeral quality, that comes to life when laughed
in, danced in and in motion.
The hand craftsmanship is artwork, holding layers of graphic qualities,
“matte finish”, “colour shifting techniques”, appliques, stitches, knots,
each item ensemble is a canvas for experimentation.
A Note From Our
Founder-Designer
When we began I wanted to build a brand focused on contemporary womens
wear. 10 years on I am proud to include our unique exploration bridal and
couture which felt like a natural extension of our ready to wear. And a
menswear line to match called HIM.
All of these complementary parts build an integral whole of a brand that wants
to represent a distinctive vision of India for the world.
